In their revolutionary book getting to yes negotiating agreement without giving in penguin 3rd edition 2011 roger fisher william ury and bruce patton introduced the world to the possibilities of mutual gains negotiation or integrative negotiation the authors of getting to yes explained that negotiators dont have to choose between either waging a strictly competitive win lose . 14 comments on advantages and disadvantages of automation cheryl beebe says march 31 2014 at 1144 am according to my knowledge and my point of view yes the advantages weigh more than the disadvantages but the disadvantages have a more severe effect on humans which involves decision making with possible exposure to risk of . Getting to yes page 5 of 11 o the solution to these obstacles o separate the act of inventing options from the act of judging them invent first decide later before brainstorming clarify the ground rules including the no criticism rule o broaden the options on the table rather than look for a single answer o search for mutual gains o. Synopsis this classic book on negotiation theory is a product of the harvard negotiation project it espouses principled negotiation a specific negotiation method that aims for win win agreements. Getting to yes negotiating agreement without giving in is a best selling 1981 non fiction book by roger fisher and william l ury subsequent editions in 1991 and 2011 added bruce patton as co author all of the authors were members of the harvard negotiation project the book made appearances for years on the business week bestseller list
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